Happy Thanksgiving to everyone in the United States!
Whether you are writing about your next novel, or giving your top recipes for the month, the biggest problem most writers have when creating content is going all over the place with it.
You need to have a topic and stick with it. I mean, if you write about your cat’s new toy, then write about injustice in society, and finally bounce to the best chili you’ve ever had, you’re gonna look like a person bouncing off the walls crazy, and then no one’s gonna stick around to read that one great piece you’re proud of.
Most of the blogging and writing gurus will tell you that it is best to stick with a single subject. Directors are lucky; they can jump from shooting a cartoon to making Mission Impossible (I’m looking at you, Brad Bird. You’re awesome for both, by the way). But for the rest of us, we need to keep ourselves to one topic, and here are 15 tips of what to do and what to avoid when creating content for your blog, book, or even a research paper.
- DO make sure your content has a consistent tone throughout
- DON’T lie about anything. Ever.
- DO have catchy titles to pull readers in
- DON’T have a lot of posts that are long and drawn out.
- DO create content that’s short and scannable
- DON’T belittle your readers by trying to sound super-smart
- DO engage them by asking them to comment back
- DON’T ramble on and on and get off topic…ooh, that bird outside is pretty!
- DO respond to a reader’s question, either on a page or a new post
- DON’T post sporadically or your readers lose interest
- DO create themed content to keep people interested
- DON’T sound negative when writing
- DO give advice that will help your readers
- DON’T make everything about you. It’s not.
- DO make a list post like this every now and again. It’s fun.
Yeah, it may seem like a lot to stick to one topic (I wanna write about my chocolate chip recipe AND my adventure into voodoo culture!), but your readers will thank you for it. Just remember, you can expand on one subject as much as you want (so you could write about what you learned about voodoo culture to create awesome meals), so don’t feel like you’re completely stuck. Your readers and your sanity will thank you.
Are you guilty of some of these do not’s? Or do you have great tips on making your content stand out? Leave a comment below on what works for you!
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